In short
March 1st is International Compliment Day, but Coca-Cola wanted more than a day, they wanted a movement. With #complimentsweek, we gave employees and clients across Europe the tools to break through the awkwardness of giving compliments, turning small moments into something big.
By combining offline activations with an innovative Compliment Generator, we helped Coca-Cola create an unforgettable week of joy and connection.
The challenge
How do you get thousands of Coca-Cola employees across Europe to embrace the art of giving compliments, something most find awkward and unfamiliar? The solution needed to be simple, accessible, and, most importantly, fun.
The insight
Compliments make people feel good, but giving them often feels uncomfortable. By removing the pressure and injecting humor and creativity, we showed that compliments could be easy, meaningful, and even fun.
The outcome
The campaign reached employees across Europe, spreading over 30,000 compliments each year. By blending humor, creativity, and interactivity, we proved that a simple gesture can have a massive impact.
