.png)
In short
With rising temperatures and energy bills, keeping homes cool in summer is a growing challenge. Enter “Koel mij af” (“Cool me down”), a playful and practical campaign for De Energiecentrale of the City of Ghent. From cheeky taglines to detailed infographics, we turned the heat down while turning heads.
The challenge
How do you engage Ghent residents on the serious topic of climate adaptation without sounding preachy or dull? The solution: make it personal, relatable, and a little flirtatious while delivering practical advice.
The insight
Staying cool at home isn’t just about comfort. It’s about adapting to a changing climate and doing it sustainably. By focusing on fun yet informative messaging, we caught attention while making energy-saving tips irresistibly shareable.
The outcome
The campaign sparked curiosity and engagement, with eye-catching visuals, playful animations, and a practical call to action: Get in touch with De Energiecentrale’s renovation coaches for free advice.
