A fresh start with VICUS

VICUS Vastgoed

TL;DR

We helped VICUS transform its image into an approachable yet stylish real estate brand.

Scope of work

In short

VICUS is no cookie-cutter real estate agency. With a mission to make buying and selling homes less stressful and more human, the team at VICUS wanted a bold new identity that stood apart from the typical stiff and formulaic players in the industry. We helped them claim their position as the stylish outsider, creating a brand story that’s warm, transparent, and ready to disrupt.

The Challenge

For VICUS, the challenge wasn’t just about standing out in a crowded market, it was about overcoming a history of negative perceptions. The company was battling a dated and impersonal image, common in the real estate sector, where slick sales tactics often overshadow human connection. Our task was to show that VICUS could be stylish yet approachable, professional but not cold, and credible without being pushy.

The Insight

Real estate isn’t about bricks and mortar; it’s about people. By focusing on emotion, community, and personal connection, VICUS can stand out as a brand that understands the human stories behind every transaction.

The Outcome

A brand transformation that made VICUS the go-to choice for anyone looking for a fresh start:buyers, sellers, and everyone in between.

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In numbers

In detail

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VICUS wanted to shake off the shadows of its past and create a fresh narrative centered around its core belief: real estate is about people and homes, not just properties. With the tagline “Een nieuwe start” (“A fresh start”), we set the tone for a brand that’s open, relatable, and ready to guide its clients through one of life’s biggest transitions.

To reflect this ethos, we gave the VICUS brand a complete makeover. Stylish photography and a soft color palette created a professional yet welcoming identity, while copy spoke directly to the emotions of their clients. The tone? Relaxed, down-to-earth, and a little cheeky, because real estate doesn’t have to be boring.

But this was more than a standard rebrand. We launched targeted digital campaigns on Meta, Pinterest, and Google, designed to reach people in key life stages: new parents, retirees, and newlyweds.

As part of the brand transformation, we also designed and developed a completely new website for VICUS. A digital home as inviting and stylish as the properties they represent.

Looking for a fresh start yourself? Contact hello@supermachine.be.

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