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In short
Climate change is here, and it’s not fair. Oxfam Belgium wanted to shift the conversation from passive awareness to active participation, targeting young world-conscious citizens. Together, we launched the “Reflect on your actions” campaign. A movement that used mirrors as a powerful metaphor to challenge politicians to confront their responsibilities.
By making systemic change the focal point, we inspired a generation of young activists to amplify their voices and demand fair solutions for people and the planet.
The Challenge
How do you communicate the nuanced concept of climate justice to a generation overwhelmed by information and disillusioned by inaction? Our goal was to strip away jargon and showcase climate injustice as not only an issue of the environment but one of fairness, responsibility, and human rights.
The Insight
Injustice isn’t about blaming individuals; it’s about demanding accountability from those in power. The mirror became a symbol of this challenge, reflecting the role of politicians in creating systemic solutions for climate injustice. This approach shifted the focus from personal responsibility to collective action, empowering citizens to confront policymakers directly.
The Outcome
The campaign not only defined climate justice but turned it into a movement. Mirrors became a powerful visual and symbolic tool, featured in protests, installations, and social media challenges. The narrative struck a chord with Belgium’s youth, spurring discussions, activism, and action.
