Welcome to the Cooperhood

Cooper’s brand was built from the ground up to reflect its commitment to hassle-free, all-inclusive living. We started by crafting a fresh visual identity that balanced modern design with a warm, local touch. The branding—including logo, color palette, and tone of voice—was designed to feel approachable and trustworthy while standing out in Ghent’s housing market.

We then developed Cooper’s website to serve as the cornerstone of their digital presence. The platform was built to be clean, simple, and user-friendly, showcasing Cooper’s properties and their all-inclusive offerings. SEO optimization ensured visibility from the start, and the mobile-first design made it easy for on-the-go users to explore and inquire.

To introduce Cooper to Ghent, we launched a strategic campaign across key digital channels, including Meta (Instagram and Facebook) and Google Ads. The messaging focused on the convenience and simplicity of co-living, using clear calls to action like “Move in. Chill out.” Organic and paid content emphasized the benefits of all-inclusive living, such as bundled utilities and a community-focused environment.

We also rolled out a hyper-local press push, securing coverage in Ghent-based publications to connect directly with potential tenants. These efforts were complemented by playful, geo-targeted advertising that brought the Cooper message to Ghent’s streets and digital spaces.

Cooper’s launch wasn’t just about introducing a brand, it was about creating trust and curiosity in a local market. By focusing on clear communication, strong branding, and targeted outreach, we helped Cooper make its mark in Ghent’s housing market.

Need a kickstart for your startup? Contact hello@supermachine.be