In short
Vacature was ready to shake things up. They wanted to be part of the bigger picture, guiding people through the twists and turns of their career journey. Supermachine stepped in to give Vacature a complete makeover, from strategy to visuals to tone-of-voice. The result? A fresh, approachable brand that’s all about connection, community, and helping job seekers find more than just work.
The challenge
The world of work is changing, and job hunting is no longer a one-man show. With networks, social media, and personal recommendations shaping how we find jobs, Vacature needed to catch up and stand out. Our challenge? Take them from “just a job board” to a brand people trust, relate to, and turn to for their next career move.
The insight
Job hunting isn’t just about ticking boxes; it’s emotional. Whether you’re chasing your dream or just trying to pay the bills, you want to feel seen, understood, and supported. Vacature had the chance to step in as the friendly, reliable partner job seekers needed.
The outcome
Supermachine helped Vacature become more than just a job platform. With a relatable tone-of-voice, a sleek new look, and a campaign that spoke directly to job seekers, we turned them into the career buddy everyone wants in their corner.
