NTAa: Art meets innovation

NTAa bridges the gap between art and technology, making it essential for its identity to stand out. Supermachine’s approach focused on modularity, creating a design system that could adapt to each new edition without compromising its core look.

Our concept centered on dividing the identity into colorful blocks, offering a visually engaging and flexible foundation. These blocks could be rearranged or supplemented to align with specific themes or annual editions, ensuring NTAa’s branding is always relevant.

The design avoided overused tech visuals, instead opting for vibrant colors and bold elements that reflect NTAa’s innovative spirit. From logo refinement to social media templates and print materials, every element was crafted to tell a cohesive story.

The rebranding extended to campaign content, communication strategies, and templates that streamlined NTAa’s outreach. Whether it’s promoting the awards or highlighting the exhibition, the modular system ensures every touchpoint reinforces the brand’s creative and technological edge.

By prioritizing adaptability and creativity, we delivered an identity as innovative as the works NTAa showcases.