Spoonfuls of success

Spoon by Lucas started with a simple but ambitious goal: bring artisanal, high-quality soups to the corporate world. To help them stand out, we built their identity from the ground up, starting with a name that captured their personal, handcrafted approach.

The name “Spoon by Lucas” reflects the care and creativity that goes into every soup, while giving the brand a warm, approachable feel. It’s personal, memorable, and sets the tone for everything else.

Next, we developed their brand identity. The clean, modern logo and vibrant green palette were designed to communicate freshness, trust, and professionalism. It’s a look that’s as welcoming as the soups themselves, perfectly balancing artisanal charm with corporate appeal.

The story we crafted positioned Spoon by Lucas as a company that helps businesses show they care about their employees. The focus on well-being, health and comfort gave the brand purpose and helped them connect with corporate clients on a deeper level.

The website became the centerpiece of the rebrand. Designed to be simple, sleek, and easy to navigate, it highlights the soups, explains the delivery process, and makes it clear how Spoon by Lucas adds value to the workplace. It’s a digital home that makes corporate clients feel confident and inspired to partner with the brand.

With a fresh identity, strong story, and polished website, Spoon by Lucas is ready to take on the corporate world, one bowl of soup at a time.

Hungry for a rebrand that delivers? Let’s talk: hello@supermachine.be.