In short
Concrete isn’t the first thing that comes to mind when you think about sustainability, but URBCON is here to change that. As part of a European Interreg project, URBCON is paving the way for cleaner, greener construction. Supermachine stepped in to create a distinctive visual identity, a memorable slogan, and design elements that brought their vision to life.
The challenge
How do you turn something as industrial as concrete into a symbol of sustainability? URBCON needed a brand that could bring their innovative mission into focus and resonate with audiences across Europe.
The insight
Even the toughest materials can symbolize change. By transforming concrete’s recognizable texture into something vibrant and versatile, we created a visual identity that reflects URBCON’s mission to reshape the construction sector.
The outcome
Supermachine created a toolkit for communicating URBCON’s mission. From colorful concrete textures to a clear and inspiring slogan, we made sure their message was as innovative as their methods.
