In short
De Fietsambassade had a problem: their bike fleet had transitioned from bright yellow to a muted green, making them nearly invisible on the streets. To bring some flair back to their branding and recapture students’ attention, we collaborated with Toykyo to create three one-of-a-kind bikes. These designs became prizes in a contest that energized students and brought the campaign to life.
The challenge
How do you make a bike rental service exciting? De Fietsambassade needed a way to grab attention and inject personality into their fleet. The goal was to create buzz among students while turning the bland bikes into a bold statement.
The insight
Students don’t just want practical, they want fun and style. By transforming the bikes into works of art, we gave students something to talk about and aspire to own, proving that mobility can be stylish, exciting, and uniquely personal.
The outcome
The Toykyo collaboration turned the bikes into mobile masterpieces, sparking conversations, contest entries, and campus-wide enthusiasm for De Fietsambassade.
