In short
RoboRana didn’t come to us for a rebranding, they came for a campaign. But here’s the thing: their brand wasn’t keeping up with their ambitions. They called themselves bold, but their identity didn’t show it. They challenged the status quo in tech, but their messaging and branding didn’t reflect it.
So, we challenged them back.
Instead of just launching a campaign, we helped them build the foundation they needed to make an impact. A razor-sharp brand story. A fresh, tech-forward identity. A website that reflects who they truly are. And then, a campaign that lands with full force.
The challenge
RoboRana is all about breaking patterns, questioning inefficiency, and helping businesses evolve through AI, data, and automation. But their brand didn’t reflect that. Their visual identity was stuck in the past, their message stuck in clichés. They needed a brand that embodied their catalyst mindset: bold, dynamic, and ready to shake things up.
The insight
Transformation isn’t just about technology; it’s about having the guts to challenge what isn’t working. RoboRana needed a brand that matched their energy, a brand that wasn’t just another AI company, but a catalyst for change.
The outcome
Supermachine didn’t just create a campaign. We built a brand that finally reflected RoboRana’s identity. From their bold new positioning to their sharp, high-tech visuals, we made sure their brand speaks the same language as their mission.
