In short
The housing market isn’t always kind to those who need it most. Enter Huuringent (“Rent-in-Ghent”), an initiative designed to level the playing field for renters with fewer opportunities. From single parents to job seekers and people with migration backgrounds, the organization prioritizes those often overlooked by landlords.
Our mission? To help Huuringent stand out in a crowded market and attract landlords to join their cause. We crafted a new identity, launched a fully optimized website, and rolled out a campaign that made renting with heart not just a possibility, but a priority.
The challenge
How do you convince landlords, often wary of risks like non-payment or property damage, to partner with a social housing initiative? Huuringent needed a rebrand that positioned them as a trustworthy alternative to traditional real estate agencies, while also addressing landlords’ concerns head-on with smart, engaging communication.
The insight
Landlords are people too. By appealing to their sense of community and offering practical solutions to common concerns, we could turn them into advocates for fairer renting. The key was to balance empathy with professionalism, creating messaging that resonated emotionally while still making financial sense.
The outcome
A rebrand that gave Huuringent a strong identity, a campaign that captured landlords’ attention, and a digital strategy that drove meaningful results.
