In short
Not all heroes wear capes, some grow vegetables, harvest fruit, and pack potatoes with care for the planet. The “Helden van onze Velden” (“Heroes of Our Fields”) campaign by VLAM puts our farmers and their sustainability efforts in the spotlight.
We crafted a campaign that combines heartfelt storytelling, playful visuals, and clear messaging to highlight farmers’ contributions to biodiversity, resource management, and sustainable farming practices. Over three years, we expanded its impact through video, print, and digital platforms, making sustainability accessible and inspiring.
The challenge
Sustainability in agriculture is vital but often misunderstood. The challenge was to present complex topics like biodiversity and soil management in a way that was engaging, relatable, and easy to grasp.
The insight
Farming is more than a job, it’s a commitment to the future. By celebrating farmers as heroes, we could connect their sustainability efforts to everyday lives, creating pride and understanding for their vital work.
The outcome
From branding to content creation, we delivered a campaign that elevates farmers’ roles as stewards of the land. Through videos, comic animations, and social storytelling, we brought sustainability to life in an inspiring and accessible way.
