In short
More green, less grey. That’s the goal of “Tegelwippen” (“Tile flipping), a climate initiative where municipalities compete to remove the most pavement and replace it with plants. The campaign ran from March to October 2024, turning environmental action into a challenge residents actually wanted to join.
Supermachine supported Lochristi, De Pinte, Merelbeke, and Zulte with a full communication package, ensuring that their local campaigns were strategic, engaging, and effective.
The challenge
Getting people to rip up their own driveways and patios isn’t easy. We needed to turn awareness into action by making Tegelwippen fun, accessible, and rewarding.
The insight
People don’t participate in climate action just because they ‘should’, they do it when it feels like a movement, a challenge, or a shared success. By injecting competition, community spirit, and clear communication, we made Tegelwippen a game everyone wanted to win.
The outcome
Supermachine provided municipalities with the tools and strategy to boost participation. Through a mix of local events, press moments, digital campaigns, and community engagement, the challenge gained traction, with Lochristi even landing in the top three municipalities.
