Pop-Up Class: A Stage for Ambition

De Cronos Groep

TL;DR

We created Pop-Up Class, an inspiring concept and brand for young entrepreneurs, combining real-life stories, creative spaces, and engaging events that turned ambition into action.

Scope of work

In detail

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We wanted Pop-Up Class to feel as raw and real as entrepreneurship itself. That’s why we chose a unique venue: the (then-empty) Opera in Antwerp, a space full of character, just like the participants.

The events blended inspiration and practicality. During the day, young entrepreneurs used the space for meetings, co-working, and healthy lunches. Evenings transformed the venue into a vibrant hub of storytelling and networking. Each session featured open, honest conversations with industry heavyweights like Sven Nys, Murielle Scherre, and Hans Bourlon, alongside emerging talents.

The branding is equally unique. From bold graphics to approachable messaging, everything about Pop-Up Class screamed “be yourself, but dream big.” We leaned into the idea of transparency: not just about entrepreneurship’s wins, but also its struggles.

The result? A concept that resonated. Participants left feeling informed, motivated, and ready to take on their entrepreneurial challenges. Over five years, Pop-Up Class became a must-attend event for anyone with a hunger to start something new.

Looking to create a brand where big ideas thrive? Let’s talk: hello@supermachine.be.