In short
Sustainable farming doesn’t have to feel like homework. For VLAM’s “Helden van onze Velden” (Heroes of our Fields”) campaign, we created a lively, comic-style animation that broke down the principles of Integrated Pest Management (IPM) into something everyone could understand and enjoy.
The challenge
Integrated Pest Management might sound dry, but its impact is anything but. The challenge was to take this technical concept and translate it into an accessible, engaging format. We needed to make the science behind IPM clear and relevant, all while ensuring the tone stayed light and inviting.
The insight
Sustainability and IPM may rely on technology and strategy, but it’s ultimately about people. By introducing Gilles, the Crop Protector, we gave IPM a human face. This personal touch made a technical subject feel approachable and engaging, creating a bridge between complex science and everyday practice.
The outcome
Gilles turned IPM into an accessible, memorable story. The animation brought sustainability to life with relatable charm, sparking curiosity among farmers and families alike. The campaign made IPM personal, showing how small changes can make a big difference in the fields and beyond.
