In short
When the renovated Service Centre in Gentbrugge needed more than just a new name, we stepped in to craft an entire personality for it. Inspired by its Brutalist roots and diverse functionality, we created “Felix”. Not just a building but a vibrant, welcoming character that reflects the life inside.
The challenge
How do you breathe warmth and life into a structure of concrete and geometry? The challenge was to make a Brutalist building feel human, approachable, and inclusive while highlighting its rich history and new purpose as a community hub.
The insight
Great architecture tells a story. We built on the legacy of Paul Felix, the architect behind the building, to create a visual identity that reflected the synergy of the space: a home for learning, public services, and culture. By giving Felix a personality, we turned a building into a neighbor everyone wants to know.
The outcome
A new name, a bold identity, and a friendly tone transformed De Felix into a meeting point for the whole neighborhood.
