In short
What do you get when you combine a Flemish Master, the vibrant city of Ghent, and a multi-sensory experience? The Seven Senses Tour. This guided tour connected Ghent’s iconic landmarks to Van Eyck’s genius while immersing visitors in a journey that tickles all seven senses. From tasting to dreaming, we brought art to life in unexpected ways.
The challenge
How do you translate Van Eyck’s timeless art into a fresh, interactive experience that fills time slots, even in a challenging tourism year? The answer: think bigger than sight alone.
The insight
Van Eyck didn’t just paint; he transported viewers to new dimensions. We took that same energy and designed a tour that didn’t just show his world. It let you feel, taste, and even smell it.
The outcome
The Seven Senses Tour became a standout in Ghent’s cultural calendar. From stunning visuals inspired by Van Eyck’s own style to a video campaign that brought the experience to life, we turned this tour into a must-see (and must-feel) attraction.
