In short
There’s more in your neighborhood than you think. Buurtwijzer, a project by the City of Ghent, bridges the gap between local institutions and educational staff. By encouraging teachers, care coordinators, and student supervisors to explore Ghent’s neighborhoods, the campaign created stronger connections between schools, communities, and families.
We crafted a campaign that turned these explorations into something more than just a walk in the city. With engaging visuals, interactive routes, and a playful tone, Buurtwijzer made discovering the city both functional and fun.
The challenge
How do you encourage busy education staff to engage with local institutions without making it feel like a chore? The campaign needed to motivate teams to step out, discover, and connect while keeping the experience enjoyable and rewarding.
The insight
Education is about understanding the lives of pupils and their families. By discovering the institutions and services in their neighborhoods, educational staff could offer more meaningful support, creating a ripple effect of understanding and care.
The outcome
Buurtwijzer became a dynamic tool for education staff, combining themed walking routes with team building and real-world impact.
