Clear Communication for Ghent’s Water Vision

In detail

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Infographics should be clear, but can also be visually pleasing to grab your audience’s attention and make sure your message sticks.

Ghent’s Rainwater- and Droughtplan (HWDP) is ambitious, tackling everything from drought management to stormwater neutrality. Supermachine’s job was to break down this complex vision into two clear infographics tailored to different stakeholder needs.

The first infographic presents the core principles of stormwater neutrality. Showing how new developments can manage rainwater sustainably. Using bold visuals and a simple structure, we highlighted four pillars: reuse, local retention, peak flow control, and flood-safe building.

The second infographic zooms out to show the city-wide strategy, emphasizing nature-based solutions like green roofs, wadi systems, and the importance of balancing urban development with natural water flows. We incorporated elements like the Ladder of Lansink and the city’s water system maps, blending technical accuracy with approachable design.

Both infographics adhered to the city’s visual identity, using familiar icons and clean, readable layouts. The final products were delivered in print and digital formats, ensuring they could be used in presentations, on web pages, and for social sharing.

Supermachine’s design turned Ghent’s water plan into a conversation starter, empowering stakeholders to take tangible steps toward a greener, water-smart city.

Need to turn complex ideas into compelling visuals? Let’s talk: hello@supermachine.be.