“Celebrating Vebego’s cleanliness heroes

In detail

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A cornerstone of the campaigns was the development and evolution of the compliments platform. Each year, this interactive tool allowed clients, partners, and colleagues to express their gratitude for Care’s cleaners through personalized messages. The platform transformed these compliments into visually engaging assets, ready to be shared across social media and internal channels. This not only amplified the reach of the recognition but also provided cleaners with a tangible sense of appreciation from those they serve daily.

Year One: Buffing Up Our Heroes (2020)

We kicked off with a superhero theme, gifting multifunctional bandanas (buffs) to every cleaner. Internally, the campaign encouraged staff to share “floorfies” wearing their buffs, reinforcing a sense of pride. Externally, we highlighted the heroic efforts of cleaners during challenging times, underlining their indispensable role.

Year Two: Time to Shine (2021)

The focus shifted to sustainability with recycled-material hamam towels as the gift. The campaign celebrated cleaners as the shining stars of Care, both for their efforts and for the story behind the towels, crafted by women in a Turkish village. Employees shared their “shiny moments” on social media, showcasing the towels in creative ways.

Year Three: On a Roll (2022)

Cleaners received a Boc’n Roll, a sustainable lunch wrapper. The tagline “We’re on a roll” celebrated their continuous dedication. We amplified the message with a custom compliments platform, allowing clients to send personalized messages of appreciation, which were shared as downloadable social media assets.

Year Four: Keeping It Cool (2023)

With summer in full swing, employees were treated to insulated cool bags. The campaign’s slogan, “Let’s keep it cool,” highlighted how Care cleaners bring calm and order every day. The cool bags symbolized a much-deserved moment of refreshment, and social media posts encouraged employees to share their “cool vibes.”

Year Five: On the Move (2024)

The campaign introduced stylish crossbody bags, perfect for cleaners on the go. With a focus on versatility and utility, these bags symbolized Care’s commitment to equipping their team with tools for both work and life. The campaign invited cleaners to showcase their new accessory in action, building a sense of community.

Looking for a way to motivate your employees? Contact hello@supermachine.be