In short
When Club Brugge was on the brink of claiming the Belgian Football Championship, the pandemic made a traditional celebration impossible. No stadiums packed with cheering fans, no streets overflowing with blue and black. But lockdown couldn’t lock out creativity.
Enter the Virtual Cup: a clever mix of augmented reality and social media that brought the championship celebration straight into fans’ hands. With nothing more than a camera and a bit of tech magic, supporters could kiss, wave, or pass the Cup from their own homes, sharing the victory far and wide.
The challenge
How do you capture the spirit of a championship celebration when fans can’t gather? Club Brugge needed a way to create a collective experience during lockdown.
The insight
Championship wins aren’t just about the trophy; they’re about connection. By combining AR technology with the viral potential of social media, we could turn a physical celebration into a virtual one, allowing fans to interact with the Cup and share their pride online.
The outcome
The Virtual Cup became the centerpiece of Club Brugge’s celebration, reaching over 350,000 living rooms and making fans feel part of the moment despite the distance.
