In short
We’ve all had those moments: shared glances, fleeting smiles, and then… hesitation. Happn, the app that reconnects you with your almost-connections, needed a campaign that captured the magic of these “what if” moments. Supermachine delivered with cheeky, relatable videos set in iconic Flemish locations, turning missed opportunities into love stories.
The challenge
Happn wants to stand out in the crowded dating app market while tapping into universal emotions: the excitement of “almost” meeting someone and the regret of missing the chance. The challenge? Create a campaign that’s as human and playful as the app itself, while celebrating its arrival in Flanders.
The insight
Everyone has felt the thrill of “almost” meeting someone. By leaning into these relatable, almost-misses, we made Happn the hero that turns hesitation into connection.
The outcome
Supermachine created a series of playful, suspenseful videos set in popular Flemish locations. The campaign struck a perfect balance between humor and heart, positioning Happn as the app that turns fleeting moments into meaningful ones.
