Bringing Catalonia’s stories to life online

We started with a deep dive into Visit Catalunya’s existing online channels and their competitors. By analyzing their social media, blogs, and SEO performance, we identified key opportunities to strengthen their digital strategy. This groundwork informed every step of the project, ensuring data-driven decisions.

The centerpiece of our work was creating a new blog, hosted on a fresh, user-friendly website. Every detail was designed with the traveler in mind, from the intuitive navigation to the engaging visuals that showcased the essence of Catalonia. The blog became a hub for high-quality content, blending captivating narratives with practical tips to guide travelers.

With our content creation we brought Catalonia to life. We crafted original blog posts that highlighted everything from hidden hiking trails to culinary delights, ensuring each piece resonated with the audience’s desires. Existing content was also repurposed, maintaining consistency while maximizing reach.

Driving traffic to the new platform was the final piece of the puzzle. We implemented robust SEO strategies to improve organic visibility and launched SEA campaigns to ensure the content reached the right audience at the right time. These efforts not only increased traffic but also cemented Visit Catalunya’s digital presence as an authoritative voice for travel inspiration in the Benelux.

Explore Catalonia like never before on catalunyaexperience.nl, where every post and page is designed by us to inspire and inform.

Ready to bring your stories to life online? Let’s talk: hello@supermachine.be.