In short
Brussels is bursting with potential, but many entrepreneurs, researchers, and innovators don’t realize where they can go for support. As the region’s go-to agency for funding and innovation support, Innoviris needed a stronger presence, clearer positioning, and a plan to reach the right people. We stepped in to define their identity, sharpen their strategy, and explore ways to foster a thriving innovation community.
The challenge
Innoviris had all the right ingredients, a strong network, invaluable funding, and a commitment to innovation, but awareness was lacking. Too many Brussels-based entrepreneurs didn’t know where to turn for support.
The insight
Innovation doesn’t happen in isolation. It thrives in a community. By refining Innoviris’ messaging and exploring interactive ways to engage startups, researchers, and policymakers, we ensured that Innoviris’ role in the Brussels ecosystem was crystal clear.
The outcome
We redefined how Innoviris presents itself and connects with its audience. We started with research, then built a digital strategy that included SEO, social media recommendations, and targeted Google SEA campaigns. We also outlined tonnes of creative activations, designed to make Innoviris more visible and tangible in the Brussels landscape.
