In short
Every year, millions of people in developing countries live with unnecessary blindness. A condition that can often be cured with a simple €52 surgery. Light for the World came to Supermachine for a campaign to shine a light on this issue and raise funds to change lives. A View for a View was born: a powerful idea where every view, share, and donation helped restore sight for someone in need.
The challenge
In a world flooded with viral videos, how do you create one that truly makes a difference? Many people think watching or sharing content alone doesn’t help, but we flipped the script, making a video that truly delivered on the promise of saving lives.
The insight
When you see, you care. By showing the life-changing moment of a young girl seeing her mother for the first time, we created an emotional connection that compelled viewers to act.
The outcome
Through our campaign, Supermachine helped Light for the World raise €91,144.90. Enough to fund sight-restoring surgeries for 1,753 people. The video’s message spread far and wide, proving that every view could make a difference.
