In short
Belmundo is a movement celebrating the connection between human rights and sustainability. For two consecutive editions, we crafted visual identities that evolved with the festival. In 2021, we introduced a bold fingerprint logo symbolizing individuality and impact. In 2023, we created a nostalgic yet forward-thinking vibe with hand-drawn illustrations and vintage-inspired tones.
Beyond the visuals, we built the festival’s website for both editions, creating a central hub for the program, practical information, festival news, and everything attendees needed to make the most of their Belmundo experience.
The challenge
Belmundo needed a visual identity that could embody its dual mission: advocating for human rights and promoting sustainability. The designs had to be vibrant, inviting, and adaptable for different formats, all while making the festival’s purpose unmistakable.
The insight
A festival that champions both people and the planet deserves a visual identity that connects emotionally. By blending nature-inspired elements with human-focused storytelling, we created designs that felt optimistic, relatable, and uniquely Belmundo.
The outcome
Over two editions, we crafted visual identities that evolved with Belmundo’s mission, creating a consistent yet fresh look for each year. In 2021, the bold fingerprint logo and vibrant visuals made a striking statement about individuality and impact, turning heads across print and digital platforms. In 2023, we softened the tone with nostalgic colors and hand-drawn illustrations, adding warmth and creativity while staying true to the festival’s core values.
