Fort Napoleon, where the walls whisper

Visit Oostende

TL;DR
We turned Fort Napoleon into a whispering wonder, using cutting-edge tech to create a serene yet immersive experience where the walls tell their own stories.

In short

Fort Napoleon had a problem: nothing really happened there. Napoleon never even set foot in the place. But what it lacked in historic drama, it made up for in local charm. The solution? We hit the streets of Oostende and discovered the real stories: the ones shared by the locals. First kisses, secret rendezvous, stolen cigarettes, moments that gave the fort its emotional pulse.

Using those stories, we created “Whispering Walls,” an experience where the fort itself told these tales in hushed tones, making every visit intimate, surprising, and uniquely Ostend.

The Challenge

How do you attract visitors to a historic site without a dramatic backstory? Fort Napoleon had the architecture but not the anecdotes. We needed to craft an experience that would turn the fort’s lack of traditional history into its biggest asset.

The Insight

The real history of Fort Napoleon wasn’t about battles or emperors; it was about the memories of the people of Oostende. By giving those stories a voice (literally) we transformed the fort into a deeply personal experience for locals and tourists alike.

The Outcome

Whispering Walls turned a historical blank slate into an interactive treasure, using real-life stories to create an experience that was touching, mysterious, and family-friendly.

In numbers

double
the visitor interaction time within the fort
thousands
of Instagram posts tagged with #WhisperingWalls

In detail

How to increase visitors to a landmark with no historical value? We created a unique experience in which the walls whisper to visitors the most secret stories of the people from Ostend.

We started with a dilemma: what stories can a fort tell when it doesn’t have any real historical value? The answer was simple: ask the people of Ostend. We went to the streets and collected memories: authentic, emotional, and often unexpected. A first kiss in the shadows, the thrill of a sneaky cigarette, or the awe of exploring as a child. These were the secrets that shaped Fort Napoleon’s narrative.

These stories were woven into the “Whispering Walls” experience. Visitors could hear them through invisible audio beams embedded in the fort’s walls. The magic? You had to get close to hear the whispers, lean in and the walls came alive with tales that ranged from romantic to rebellious. Families loved it, too. A childproof audio version kept things PG, ensuring that chuckling parents and curious kids could explore together without missing a beat.

To make every corner of the fort worth discovering, we tied twenty stories to different walls. Each whisper brought a new secret, making the experience feel like an intimate scavenger hunt. For a visual punch, we used color-coded lights to guide visitors, creating Instagrammable moments at every turn.

And because the fort’s charm wasn’t limited to one audience, we made sure the experience was shareable. Thousands of visitors tagged their moments with #WhisperingWalls, spreading the word far beyond Ostend’s borders.

What started as a fort with no story ended as a landmark full of life, proving that even a quiet history can speak volumes.

Ready to turn your stories into unforgettable experiences? Let’s make it happen: hello@supermachine.be

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