In short
Easter and chocolate are a natural duo, but Milka wanted to take it up a notch. Our answer? Magical Easter doors that opened up a world of wonder. We gave Milka the tools to turn Easter into their moment, complete with playful hares, hidden treasures, and Alpine charm.
The challenge
Easter’s a crowded party in the chocolate industry, and Milka wanted the spotlight. How could they own the holiday in a way only Milka could? The mission was clear: create a playful, enchanting concept that felt as gentle and irresistible as their chocolate.
The insight
Easter is built on discovery: the search, finding eggs, sharing smiles, and creating magical memories. By tapping into that sense of wonder, we gave Milka a way to transform a holiday tradition into something uniquely theirs.
The outcome
We delivered the Easter doors, a concept packed with magic, curiosity, and Milka’s signature charm. With the doors and story in place, Milka ran with it, creating events, digital activations, and experiences that captured hearts across Belgium.
