In short
Wavre may be known for its theme park thrills (Walibi), but with Connectow, we brought a whole new kind of excitement to the city: smart city innovation. Backed by the European Commission, this project aimed to make cutting-edge technology like 5G accessible and less intimidating to residents.
We shifted the conversation from skepticism to optimism by giving children the microphone. Their unfiltered creativity became the cornerstone of a campaign that celebrated progress, encouraged collaboration, and transformed Wavre’s image into a forward-thinking hub for innovation.
The challenge
Wavre wasn’t exactly eager to embrace smart city technology. Residents were cautious, especially about 5G. The challenge? Build trust, spark enthusiasm, and make innovation feel approachable for a community that preferred to stick to the familiar.
The insight
Who better to envision the future than those who’ll inherit it? Kids have a knack for dreaming big, unencumbered by fear or bias. By letting them lead the conversation, we could present progress in a way that felt positive, relatable, and fun.
The outcome
The Connectow campaign transformed the smart city initiative into an accessible, community-driven project. Playful visuals, vibrant storytelling, and transparent communication helped residents embrace Wavre’s vision for the future.
