In short
Plastic waste might not sound exciting, but that’s where PlastiCity comes in. This University of Ghent-led initiative, supported by the European Union (Interreg), set out to revolutionize plastic recycling. But with heavy research, complex data, and deep-diving policy recommendations, they needed a way to make their work digestible and engaging.
Supermachine stepped in to translate science into something everyone: from local governments to everyday citizens, could understand and act on. We delivered vibrant animations, a mobile lab wrapped in bold graphics, and an interactive online handbook that ensured PlastiCity’s impact didn’t just live in reports but in real-world change.
The challenge
How do you make science accessible? PlastiCity’s work involved heavy research, complex data, and advanced technology. Our task was to translate that into visuals and language that resonated with non-scientists, while still keeping it accurate and engaging.
The insight
People connect with stories, not stats. By humanizing PlastiCity’s mission with relatable language and clear storytelling, we transformed the project into something inspiring and approachable.
The outcome
Supermachine turned plastic recycling into a conversation starter. From an explainer animation breaking down the project’s goals to an interactive digital handbook for policymakers, we made sure every audience could easily engage with the insights and solutions PlastiCity developed.
