In short
Finding flexible hospitality work used to be complicated, until Ploy changed the game. Developed for Randstad, the app streamlined job matching, contracts, and payments, making it easier than ever for employers and workers to connect. We handled the public launch, creating a localized test campaign in Antwerp that built trust and drove early adoption.
The challenge
Another job app wasn’t going to cut it. Ploy needed to prove its real-world value. Hospitality workers had to trust the platform for reliable job opportunities and payments, while businesses needed a hassle-free hiring tool. A broad national rollout would be too generic, so we focused on Antwerp, engaging the industry directly with hands-on activation.
The insight
The best way to introduce a hospitality app? Go where hospitality happens. By bringing Ploy into the heart of Antwerp’s hospitality scene, we turned potential users into active participants.
The outcome
Supermachine’s Ploy Pop-Up gave job seekers and businesses a real-life introduction to the platform. Strategic PR and industry engagement drove adoption, leading to over 10,000 active users and 5,000 businesses signing up during the test phase. The success validated Ploy for further expansion.
