Blankenberge unfiltered: Stories by influencers

Stad Blankenberge

TL;DR

We helped Blankenberge shed outdated clichés with an influencer campaign that showcased the city’s vibrant charm and family-friendly vibe, proving there’s more to this coastal gem than meets the eye.

Scope of work

In detail

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The influencer campaign positioned Blankenberge as a place where families and travelers can feel at home.

Blankenberge needed to shake things up and we knew influencers were the key to create genuine and honest content. Supermachine created a strategy centered around authenticity, selecting influencers who could highlight the city’s modern, family-friendly appeal.

Over one immersive weekend, influencers explored Blankenberge’s landmarks and activities: walking the pier, visiting the Majutte House, Sea Life, discovering cozy local spots, and enjoying family-oriented experiences. Every moment was authentic and personal, shared through relatable photos, videos, and stories.

To emphasize Blankenberge’s authentic vibe, we encouraged influencers to ditch over-polished content in favor of real, heartfelt moments. The result was content that not only showcased the city’s beauty but also positioned it as a place where families and travelers alike can feel at home. This was the start of our rebranding campaign ‘Home at the Pier’.

The campaign succeeded in flipping the narrative. Influencers’ audiences got a genuine look at Blankenberge, sparking curiosity and inspiring a fresh wave of visitors to see it for themselves.