In short
OOOST isn’t just a shop or restaurant. It’s a celebration of East Flanders. With delicious local products, authentic experiences, and regional pride baked into every detail, OOOST needed a brand identity that matched its ambitions. Supermachine stepped in to refine their branding, creating a cohesive look and feel that showcased the best of East Flanders with style.
The challenge
Het Promotiehuis voor Oost-Vlaamse Producten lost their iconic location (het Groot Vleeshuis in Ghent) that was so tightly associated with the brand. How do you bring together a shop, restaurant, and tasting space under one cohesive brand? OOOST needed a fresh identity that could tie it all together while emphasizing the quality and uniqueness of East Flanders’ regional products.
The insight
East Flanders is rich in flavor, culture, and community. By combining these elements into a unified visual identity, we helped OOOST position itself as an experience.
The outcome
Supermachine transformed OOOST’s branding into a cohesive, modern identity. From updated uniforms to custom packaging and signage, we made sure every touchpoint reflected the charm and flavor of East Flanders.
