In short
A construction site isn’t exactly a traditional office. It’s fast-paced, unpredictable, and—most importantly—not always connected. Acer wanted to spotlight their 4G/LTE Chromebook, designed to work anywhere, without the need for WiFi.
Supermachine developed an animation that distilled the message into something clear, engaging, and instantly relatable. By highlighting real frustrations like slow updates, lost connections, security risks, we showed exactly why this Chromebook is a game-changer on-site.
The challenge
Most laptops struggle in construction environments. Workers lose time waiting for system updates, deal with security risks from unpatched software, and constantly search for a stable internet connection. Acer’s LTE Chromebook was built to eliminate those roadblocks. The video needed to highlight these real-life frustrations and position the Chromebook as the obvious solution.
The insight
For construction workers, efficiency is everything. A device that just works, without downtime or connection issues, is essential. By focusing on seamless access, instant boot-up, and built-in security, we framed the Chromebook as the tool that lets workers focus on the job, not on their tech.
The outcome
Supermachine created a straightforward, compelling animation that hit home with the construction industry. The video followed two workers: one struggling with a traditional laptop and another effortlessly powering through his tasks with the Acer LTE Chromebook.
The contrast was clear: no delays, no stress, just instant productivity. With sharp visuals and a direct message, the animation made sure the right audience understood the Chromebook’s value, without needing a tech manual to get it.
