In short
Connections has been a Belgian travel leader for over 30 years, offering affordable flights and unforgettable trips. But with competitors like Airbnb rising fast, it was time to rethink their brand. Supermachine stepped in to create a fresh strategy that brought the thrill of adventure and the power of authentic travel experiences back to the heart of Connections.
The challenge
With Airbnb and other digital platforms transforming the way people plan and book trips, Connections faced increased competition. They needed to differentiate themselves. But how?
The insight
Travel isn’t just about going somewhere, it’s about the experiences along the way. By turning these emotions into the heart of the brand, Connections could stand out as the travel company that delivers more than just a destination.
The outcome
Supermachine redefined Connections’ brand, turning it into a celebration of authentic travel moments. With a fresh visual identity, engaging social campaigns, and a bold new slogan, Intense Travellin’, we gave Connections the tools to reclaim their space in the market.
