We helped position Citymesh as Belgium’s most daring and innovative telecom challenger, redefining connectivity through a human and solution-driven approach.
In a market dominated by corporate giants, Citymesh stands out as the underdog, driven by innovation and bold ambition. As the “MacGyvers of connectivity,” Citymesh disrupts the telecom sector with fresh ideas, human-centered solutions, and a relentless focus on impact over size. Together, we solidified their position from cowboys to rebels with a cause. The challenger the industry needs.
The Challenge
Telecom is a saturated market, full of faceless corporations and technical jargon. To break through, Citymesh needed to humanize its brand, connect with clients on a personal level, and differentiate itself as a fearless innovator and problem-solver.
The Insight
Citymesh isn’t just a telecom provider, it’s a connector of opportunities, a transformer of systems, and a champion for effective change. By emphasizing their challenger spirit and solution-driven mindset, we positioned Citymesh as the approachable, creative, and fearless alternative to the big players.
The Outcome
Citymesh has officially joined the ranks of Belgium’s Big Four (B2B-) telecom providers. Their acquisition of 400+ antenna sites and a five-year national roaming agreement with Proximus have solidified their presence in the market. Through strategic branding and storytelling, we made their ascension not just believable but celebrated.
In numbers
In detail
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Our collaboration extended to positioning and branding their next chapter: DIGI Belgium.
Citymesh’s rise to Belgium’s Big Four telecom providers wasn’t just about infrastructure, it was about attitude. We positioned them as a fearless B2B challenger with a human touch, disrupting a market ruled by faceless giants. They weren’t just offering connectivity; they were crafting solutions that businesses could trust and rally around.
At the core of their transformation was a bold manifesto that perfectly encapsulated their mission:
In this ever-changing world,
We are transformers.
A collective of friends,
Ready to take over your connectivity.
We are the new generation—
The change-makers,
The crafters,
The innovators.
We are the change connectivity needs.
Knowledge-based experiments,
Crafting in the shed,
And a genuine human connection in a world of bits.
They call us number four,
But we aim to be number one.
We have the talent.
We have the ambition.
But most of all,
We’ve got the guts!
Cause a better connected world
Is a better world all together.
This manifesto became the guiding force for everything we touched. We started with a complete overhaul of their website, designing a platform that showcased Citymesh’s industry solutions for B2B sectors like education, healthcare, smart cities, and events. Every element—from navigation to content—shouted confidence, expertise, and accessibility, ensuring decision-makers immediately understood the value Citymesh brought to their operations.
Our work extended to communication channels. We secured massive (trade) press coverage to amplify Citymesh’s message, positioning them as thought leaders in the telecom space. LinkedIn and Meta campaigns were designed to target key decision-makers, influencers, and buyers across industries, combining technical authority with a rebellious brand voice. Weekly editorial meetings ensured every piece of content—be it a social media post, press release, or campaign—aligned with their vision and strategic goals.
COOP23 was another milestone in solidifying their leadership in 5G innovation. We branded the event as a showcase of Citymesh’s cutting-edge capabilities, creating a bold and high-energy platform for them to engage with stakeholders across industries. This event not only spotlighted their technological mastery but also reinforced their status as a connectivity pioneer.
The narrative of success continued with game-changing moves in infrastructure. The acquisition of 400+ antenna sites and a five-year roaming deal with Proximus proved Citymesh could compete at the highest level, offering businesses robust, reliable, and scalable connectivity solutions. These achievements weren’t just technical wins; they were proof of their gutsy, can-do approach that appealed to B2B audiences looking for partners, not just providers.
While their core focus remained on B2B, this expansion into the consumer market showcased their versatility and reinforced their role as a trailblazer in affordable, high-quality connectivity.
Citymesh isn’t just another telecom provider. They’re redefining what it means to connect, shaking up the rules, and proving that a fearless, customer-focused challenger can lead the way in a B2B-driven world.
Want to claim your position in an oversaturated market? Contact hello@supermachine.be
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