In short
Who said vocational training isn’t cool? IdeaalDuaal set out to change that. By putting students, businesses, and schools in the driver’s seat, we built a campaign to reimagine what dual learning can do. Through an epic contest, we gathered 70+ ideas, crowned three winners, and gave dual learning the spotlight it deserves.
The challenge
With academic paths getting all the hype, fewer students are exploring vocational training. The result? A shortage of fresh talent in skilled trades. Our mission: make dual learning feel like the ultimate win-win for students and businesses alike.
The insight
Students, schools, and businesses know the challenges better than anyone. By handing them the mic, IdeaalDuaal made it personal, practical, and inspiring. Crowdsourced ideas became the foundation for the future of learning.
The outcome
The competition delivered big. SAM, Compass, and Noteble stood out for their innovation and potential. And with backing from big names like Microsoft and Imec, these ideas are set to make real change.
