Jungle Skills needed a rebrand that didn’t just look good, it had to feel alive. The kind of brand that makes kids beg their parents to sign them up and reassures parents they’re making the right choice.
We started with their mascot, the mischievous monkey, and gave it a fresh makeover. The monkey became the playful face of Jungle Skills, featured across all touchpoints in the brand. To reflect the variety of activities Jungle Skills offers, we designed unique sub-brands for their four activity categories: Aqua Skills, Camp Skills, Sport Skills, and Adventure Skills. Each sub-brand was given its own distinct color palette and design elements, such as sweat droplets for sports and water ripples for aqua adventures, creating a clear yet cohesive identity across all offerings.
Next, we tackled the website. Designed to be as adventurous as the brand itself, the site features an intuitive layout that’s simple enough for busy parents yet exciting enough to captivate young explorers. Bold, playful visuals guide visitors through the site, while the seamless signup process makes booking camps or activities as easy as pie. The experience is packed with surprises, like the animated monkey swinging across the page or colorful illustrations inspired by jungle textures, that echo the fun kids can expect from Jungle Skills. Next to its UX and design, we also integrated a booking tool to directly assure everyone’s kids a spot for the next lesson or camp.
Typography played a key role in reinforcing the brand’s personality. The bold, brush-stroke-inspired Tomarik font gives titles a handmade, energetic feel, while the carefully selected Uberhand Pro adds a touch of whimsy to body text and smaller headlines. This combination brought balance to the brand’s look, blending the wild and the practical.
Illustrations added an extra layer of fun. Inspired by jungle elements, we created custom graphics that could be mixed and matched across the brand. These textures and shapes told a story of exploration, curiosity, and boundless energy.
The rebrand didn’t stop at design. We also worked closely with Jungle Skills to refine their tone of voice. Energetic, cheeky, and full of childlike wonder, the new voice spoke directly to their core audience while reassuring parents of the quality and care behind every activity.
With a vibrant identity, dynamic website, and cohesive sub-brands, Jungle Skills is now ready to swing into new territories, making outdoor fun a must-have experience for kids and parents alike.
One thing is for sure: your kid will go home dirty!
Curious to see how we can transform your brand? Let’s talk: hello@supermachine.be.
