In short
Belgium’s telecom landscape just got a shake-up. Enter DIGI: the country’s newest telco provider, armed with decades of global experience and a mission to bring affordability, reliability, and transparency to Belgian consumers.
Supermachine worked closely with DIGI to craft their brand from the ground up. From defining their positioning to designing an engaging launch website, we introduced DIGI as a trusted and innovative player in the market. Along the way, we launched a standout employer branding campaign to recruit the first wave of employees eager to “Join them in building the fourth provider in Belgium.”
The challenge
Breaking into Belgium’s telecom market isn’t easy. It’s competitive, crowded, and dominated by big names. DIGI needed a brand that could carve out its own space by standing for something new: a provider that puts affordability and transparency first. The challenge? Create a compelling brand that wins consumer trust and attracts top talent for a fresh start.
The insight
Belgian consumers are ready for something different in telecommunications: a provider that’s straightforward, affordable, and customer-focused. By aligning DIGI’s global expertise with these values, we positioned them as a brand that’s not just here to compete, but to change the game.
The outcome
We introduced DIGI to Belgium with a bold brand strategy, a sleek website, and an employer branding campaign that got people talking… and applying.
