We beat the algorithm with a heartbeat.
New research shows that 82% of consumers want a brand's values to match their own, and they will leave the playing field if they don't feel the match. Three-quarters of consumers reported parting ways with a brand over a conflict in values. Wow, that is… Big. So what should you do as a brand?
The old model for building campaigns was built on broadcasting a message to as many consumers as possible at once. So it had to be a big, fat, expensive idea to get the attention it needed. But as consumer behavior changes, we need to focus more on how we build those campaigns. Discover Supermachine's creative model.
Build brand awareness, gain trust and generate leads. Discover how we look for ways to optimize your content funnel and focus on creating hand-raisers and ambassadors within your community, without having to spend a lot of budget.
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