In short
AContrario isn’t your typical law firm, but that’s the whole point. Founded out of frustration with an outdated legal world, they don’t follow the rules, they rewrite them. But to make that clear to the outside world, they needed a brand story, strategy, and online presence that felt just as sharp, human, and unapologetic as they are.
Supermachine stepped in to help them do just that.
The challenge
AContrario already had a strong voice. But without the right strategy, that voice was mostly living inside conference rooms and LinkedIn profiles. Their communication lacked consistency, their social presence was silent for months, and their website? A bit too minimalist for a firm with this much to say.
The insight
Most legal brands hide behind cold formality. AContrario does the opposite. They’re precise, but never stiff. Bold, but never loud. Strategic, but always grounded in people. Their power sits in the nuance and in the confidence to challenge a system that needs shaking up.
The outcome
We gave AContrario the brand it deserves. From a razor-sharp communication strategy to a custom-built website that balances clarity with character, every detail now reflects who they are: legal challengers with brains, guts, and style.
The result? A brand that turns heads in the courtroom and online.
