Content
Create hand-raisers and brand ambassadors
New research shows that 82% of consumers want a brand's values to match their own, and they will leave the playing field if they don't feel the match. Three-quarters of consumers reported parting ways with a brand over a conflict in values. Wow, that is… Big. So what should you do as a brand?
In today's online ecosystem, content marketing is gold. Original, high-quality and engaging content is one of the best ways to build brand awareness, gain trust and generate leads. But often we see brands struggle to create this content in-house, and lack the budget to have their content marketing supported by a powerful agency. At SUPERMACHINE, we look for ways to optimize your content funnel and focus on creating hand-raisers and ambassadors within your community, without having to spend a lot of budget. We mentor in-house teams, train them, host monthly editorial meetings, and our clients get to shoot for free in our SUPERMACHINE photo studio. YAY!
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Strategy