Strategy
A community is just more than a social page.
The old model for building campaigns was built on broadcasting a message to as many consumers as possible at once. So it had to be a big, fat, expensive idea to get the attention it needed. But as consumer behavior changes, we need to focus more on how we build those campaigns. Discover SUPERMACHINE's creative model.
New research shows that 82% of consumers want a brand's values to match their own, and they will leave the playing field if they don't feel the match. Three-quarters of consumers reported parting ways with a brand over a conflict in values. Wow, that is… Big. So as a brand, you better start thinking carefully about what you stand for, and how you communicate these values to consumers. So, we have analyzed the world's most successful communities and distilled what makes them work. Based on this research, we developed a Community Canvas specifically for this purpose, which allows us to map the strengths and gaps for your business, and to nurture your community in a meaningful way.
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Creative