The Walking Dead

Fox

community management social

Keep them hungry for more.

The Walking Dead

THE BRIEF

Keep them hungry for more.

Nothing beats a roaming zombie or a vampire when it comes to triggering people’s interest. The question is: how do you turn that interest into a solid, consistent and committed community?

Fox has millions of followers and fans on Twitter, Instagram and Facebook. Feed each and every one of them with interesting content. Keep them hungry for more.

Keep them engaged and keep tem interacting with the series as well as with each other. Do this, based on a crisp and apprehensible social media strategy.

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Our approach

We engaged and mingled with the FOX audiences. We became viewers among viewers, fans amongst fans.

We researched - and challenged - Fox’s brand values as well as their audiences. Based on those findings we designed wrote a customised social- and content strategy for Fox.

We created content calendars and packed & stacked those with personalised, engaging content and off- and online events.

Credits

Creative Direction

  • Bas De Hooghe

Digital Strategy

  • Niel Van Herck

Account Direction

  • Elke De Vilder

Community Management

  • Dieneke Van Gerrewey
  • Boyan Demortier

Content Creation

  • Steve Salens
  • Stijn Hens
  • Niel Van Herck

Client

  • Fox