How can Randstad be ready for the future?

Randstad

digital video social print field activation

By being more transparant and efficient.

PLOY

The briefing

Can we develop our own competition?

Interim agencies are the broker between labor supply and demand. Initially agencies seemed easily replaceable by apps that can outsmart them. Features that help those looking for work find a matching job.

Game changers like Uber or Airbnb have already demonstrated to various markets how to be more transparent or efficient. Could Randstad do the same?

"With success! After two intensive weeks, Ploy had 550 active app users in Antwerp and the application was ready for a national launch."

Approach

Take your work in the hands with Ploy.

SUPERMACHINE got the ball rolling and developed Ploy in cooperation with Monkeyshot.

Ploy is a service offered by Randstad enabling restaurant and catering companies (“horeca” as it’s refered to in Belgium) to work directly with potential employees on a flexible, temporary basis. With Ploy this can be done 24/7 thanks to the specially developed app.

First focus, than conquer.

After developing Ploy and setting up the communication channels, SUPERMACHINE was given the task of launching Ploy successfully. We chose a soft approach, which allowed us to test Ploy extensively before a nationwide launch.

We chose Antwerp as a test market with a preview period for rapid application improvement with a limited group of "beta" testers. By bringing these test subjects together into a Ploy Pop-Up, we were able to receive and process live feedback. With success! After two intensive weeks, Ploy had 550 active app users in Antwerp and the application was ready for a national launch.

Ploy beeld3

RESULTS

Let's all go to work!

In the meantime, we are pleased to announce that there are more than 6,000 active employees at 700 active restaurant & catering businesses using the app following the launch in Antwerp. Ploy is now used in all Flemish provinces.

6,000

active employees

in 700

active restaurants

Credits

Creative Direction

  • Bas De Hooghe

Creation

  • Stijn Hens
  • Steve Salens
  • Jonas Marysse

Account Direction

  • Elke De Vilder

Client

  • Randstad
  • Philippe Stulens