A way to make them think about something most of them dread: school.
School is cool.
Syntra Flanders was looking for a way in which they could convince a generation of digital natives to choose for a system of dual education.
School is cool
We started off by approaching Gen-Z through the channels they know, which meant social was the way to go.
This generation of digital disruptors finds their heroes in places filled with innovators and rebels. Places like Instagram, Youtube and Snapchat.
We asked the best social talent to incorporate dual education
They hate buzzwords and everything that feels fake. So we asked the best social talent these platforms have to offer to incorporate dual education into their content.
We asked them to do it their way, using their own words and expressing their own thoughts.
They are quite aware of what they're going through.
And we didn’t want to let all this authentic awareness go to waste. So, we built www.iedereen-mee.be, a gaming platform where young people can find out what interests they have, what study courses they like, how good they are at those and how they would function in a workplace-environment.
They also had the chance to build their very first cv. Something that will help them on all their future endeavours.