Fanta-stic!

Fanta

digital social

A digital concept that hits a bulls-eye with the younger generation

Fanta Play

THE BRIEF

Make it mobile!

Fanta had a nice campaign for Gen Z in mind and was looking for an agency with digital pizzazz. They didn’t go thirsty because SUPERMACHINE was the ideal partner.

We built an online application where you could pimp your or your friends’ photos with the iconic Fanta look. The more original the better—because the best entries received festival tickets!

"We built an online application where you could pimp your or your friends’ photos with the iconic fanta look."

Approach

A creative can.

The campaign had a clearly-defined target audience. And how can you better reach Gen Z than through a smart partnership with JimTV. Add a little pop by developing a tool that allows young people to easily edit photos and you have scored big time!

RESULTS

Pimp and win!

We built a user-friendly, digital desktop and smartphone app that allowed Gen Z to paste the new Fanta cans into their own photos or those of friends.

JIM TV awarded the makers of the most original photo collages with festival tickets, live on TV. That’s how Fanta slid easily into the world of the younger generation.

Fantaplay beeld4

Credits

Creative Direction

  • Bas De Hooghe

Creation

  • Stijn Hens
  • Laurijn Deschepper

Account Direction

  • Elke De Vilder

Client

  • Medialaan
  • Nele Vandenbroecke