Creative Ville is more than an event by and for creatives...

Flanders DC

digital social print branding field activation

Creative Ville is an actual city, a real city.

Creative Ville

THE BRIEF

Make Flanders more entrepreneurial.

Uhmm…okay. But how in God’s name do you make the entire Flemish creative sector crazy about an event? SUPERMACHINE didn’t find it so difficult since they already live in the world of creatives. And by breaking it into 12 sections, the world proved much bigger, more intense and wilder than imagined.

APPROACH

Make a community even more of a community

By not only seeing Creative Ville as an event, but by getting Creative Ville integrated into actual creatives’ lives expands the realm of the campaign and increases participation.

A good setting, a dedicated communication platform, and fun extras like a welcome pack and a personal newspaper brought Creative Ville to a higher level.

By deploying greater interaction between the organization and the site registrants, you can also keep track of the number of recurring visitors and online activity making the site an ideal active communication platform.

"By not only seeing Creative Ville as an event, but by getting Creative Ville integrated as into actual creatives’ lives expands the realm of the campaign and increases participation."

Results

A real city.

We went straight to the community and recreated a real city. A city on a grid with streets mapped out, a town hall, a library, squares, a park, a swimming pool. A city with its own website, its own newspaper, its own weather report, a mayor. A city with inhabitants, with different neighborhoods.

Like any self-respecting city, Creative Ville also has its own website. Here, residents and interested parties could find more information about city operations and its facilities. One can look at the street plan and the number of inhabitants per district - the 12 creative/cultural sectors - to find the latest news in and around Creative Ville, check the weather, order print-out stickers for the mailbox.

"What a success! The event was sold out in no time. Happy client, happy SUPERMACHINE."

Credits

Creative Direction

  • Bas De Hooghe

Creation

  • Stijn Hens
  • Laurijn Deschepper
  • Niel Van Herck

Account Direction

  • Elke De Vilder

Partners

Client

  • Flanders DC
  • Kendy Smits

Press