Club Bruges and SUPERMACHINE celebrating the championship.

Club Brugge

Club Brugge was about to win the Belgian championship football, but because of the Coronavirus, a decent celebration seemed impossible. As we hold some fanatic Bruges supporters at the office, we decided to come up with an idea ourselves.

Club Brugge

THE BRIEFING

Club Brugge was about to win the Belgian championship football, but because of the Coronavirus, a decent celebration seemed impossible.

As we hold some fanatic Bruges supporters at the office, we decided to come up with an idea ourselves. A fun and accessible way to bring supporters together but apart, in line with the quarantine rules.

How could we make sure the supporters could decently celebrate the title, without breaking the quarantine rules?

The team started brainstorming, and soon the idea grew to combine the fun of augmented reality with the sharing power of social media.

We recreated the Belgian Cup into an augmented reality filter and added hand tracking.

The only thing supporters had to do was to hold up their hands in front of the camera, and the Cup would magically appear. Ready to be kissed, waved and passed.

Fcb quote kirsten